Running a channel with other creators

What a channel is

A channel on VestaCreate is a page run by more than one creator. It has its own name, its own followers and subscribers, and its own posts, and each post tags which creators are featured in it. Think of it as a collective, a studio brand, a duo page or a themed project that several people contribute to.

Each creator keeps their own individual page. The channel is in addition, and fans can move between the channel and the creators they discover on it.

Why run one

• Shared audience. Every creator's fans see the others. A channel of four creators starts with four audiences.
• Shared workload. Posting every day alone is hard; posting every day between several people is not.
• A brand bigger than one person. A themed channel can attract fans who are looking for the theme rather than a particular creator.
• Collaboration content in one place. Scenes with two or more of you have a natural home instead of being posted separately with cross-links.
• A soft landing for new creators. Being featured on an established channel introduces you to fans faster than starting alone.

Setting one up well

Before the first post, agree these in writing between yourselves, even if it is just a shared document:

• Who posts what, how often, and who approves posts before they go up
• How money is split. Decide the split and the payment schedule up front, decide who holds the channel's payment details, and keep records every month.
• Who holds the login, and what happens if someone leaves
• Content boundaries: what the channel does and does not post
• Releases. Every person who appears in a post needs to have consented in writing, and someone needs to keep those records. See the release forms article.

Tag everyone featured in each post. It credits the right people, it lets fans find individual pages, and it is a record of who was in what.

Making it work

• Keep a consistent voice and style. A channel that looks like four unrelated feeds stitched together confuses fans.
• Introduce each creator properly with a public post.
• Promote the channel with your own share link, so the sign-ups you bring are attributed to you.
• Talk about money monthly, not when something goes wrong.
• Decide how exits work before anyone wants one. Content featuring a departed creator may need to come down; agree that in advance.

Channels fail when one person does most of the work and the split does not reflect it. Review the arrangement every few months and change the split, the roles or the roster when the reality has changed. A fair channel lasts; a resentful one does not.