Selling clips on VestaVids

Why a clip store alongside a subscription

A subscription asks fans to commit to you. A clip store asks them to buy one thing. Those are different fans, or the same fan in different moods, and most successful creators sell to both.

Clip buyers tend to:

• Know exactly what they want and search for it by category or keyword
• Be willing to pay more for a single item than a month's subscription costs
• Buy from several creators rather than following one closely
• Come back for new releases in the same niche

A clip store captures income from people who will never subscribe, and gives subscribers a way to buy specific items.

Opening your store

VestaVids is VestaCreate's sister site for clips. From your VestaCreate account you can open a store on VestaVids in one click. Your store sells:

• Individual clips
• Photo sets
• Bundles, several items at one price
• Sales, time-limited reductions on items you choose

Your VestaCreate fans can find the store from your page, and VestaVids has its own browsing audience who may never have heard of you. That second group is the point.

Pricing clips

Clip prices run higher than pay-per-view posts on a subscription page, because the buyer is paying for the specific item rather than topping up a subscription. Common ranges on clip sites:

• Short clips, 3 to 5 minutes: $5 to $12
• Standard clips, 8 to 15 minutes: $12 to $25
• Longer or specialised clips: $25 to $60
• Photo sets: $8 to $25

Price per minute tends to fall as clips get longer. Niche content with few alternatives commands more; general content competes on price and on the quality of the thumbnail.

What sells

• A clear, honest title that says what happens and who is in it. Buyers search by words.
• A thumbnail that shows the content, and your face if you show it. The thumbnail is most of the sale.
• Consistency within a niche. Buyers who liked one clip look for your others in the same category.
• Regular releases. A store with a new item every week keeps appearing in front of browsers.
• Series. Numbered or themed clips encourage buying the set, which is what bundles are for.

Clips are downloaded files, and files travel. Watermark every clip and photo set with your handle, placed where cropping cannot easily remove it. Keep your master files; the store is a shop, not your archive.

Content you posted as pay-per-view on VestaCreate can usually be sold again as a clip, unless you sold it as an exclusive custom. Most creators treat the subscription page as first release and the clip store as the catalogue. Two prices, two audiences, one piece of work.