Bundles and sales

Bundles raise the order, sales raise the urgency

These are the two tools your VestaVids store gives you beyond individual items, and they do different jobs.

A bundle groups several items at one price. It increases how much a buyer spends per visit, without lowering the price of anything sold on its own. A sale reduces the price of chosen items for a limited time. It creates a reason to buy now, and clears older items that have stopped selling.

Use bundles constantly. Use sales occasionally.

Building bundles that sell

The arithmetic that makes a bundle work: the bundle price should be clearly less than the items added up, but more than the buyer would have spent on the one item they came for.

• A series. Parts one to four of a themed set at the price of three.
• A theme. Everything in one outfit, location or category.
• A starter pack. A few of your best-selling clips for a new buyer who does not know where to begin.
• Clip plus photo set. The video and the stills from the same shoot.
• The complete back catalogue, for the fan who wants everything. Price it high; the buyers for it exist and they are not price-sensitive.

Aim for a discount of around 20 to 35 percent against the total. Deeper than that and the bundle undercuts your single-item prices in the buyer's mind.

Name bundles descriptively. "Summer Set, 4 clips + 40 photos" tells a buyer what they get; "Mega Bundle" does not.

Running a sale

• Choose items, not the whole store. A storewide sale trains buyers to wait for the next one.
• Keep it to 48 to 72 hours. A deadline is what makes a sale work.
• Favour older items. New releases sell on novelty; they do not need help.
• Pair it with a reason: a milestone, a holiday, a new release in the same series.
• Announce it on your VestaCreate page and socials at the start and once near the end.

A sale that runs often loses its force. Roughly one a quarter, plus occasion-based ones, is about as often as a store can sell without hurting full-price demand.

Measure it

After each bundle or sale, look at three things: units sold, revenue compared with a normal week, and whether full-price sales dipped afterwards. A sale that doubles revenue for three days and halves it for the next two weeks was a loss.

Subscribers on VestaCreate are a natural audience for a bundle. They already trust you. A post pointing them to a bundle of the clips they missed before they subscribed often sells well, and it costs you nothing to make.